How do you move your stakeholders from checklist thinking to strategic partnership? Join us for a candid conversation about what’s holding event strategy back—and how to change the conversation.

Event Details:
🗓 Wednesday, August 20
🕐 30 mins |  10-10:30 AM PT / 1-1:30 PM ET
📍 Virtual (Zoom link provided after registration)

Meet the Panelists:

• Brent Turner, EVP, Strategy & Solutions, Opus Agency
• Marisa Nebosky, CMP, FWC Boston
  
• Lisa Gregory, Founder, Gregory Event Services

Event Overview:
Too often, events are seen as standalone moments—rather than integrated, full-funnel opportunities for business growth. And getting internal stakeholders to embrace a strategic mindset? That’s no small feat.

In this roundtable, we’ll explore the real-life roadblocks that keep strategy sidelined—and how to push through them. Our panel of experienced event leaders will share tools, scripts, and frameworks to help you reframe the conversation, gain stakeholder buy-in, and lead with strategy from day one.

What You’ll Learn:

• How to initiate strategy conversations with resistant stakeholders
• Why strategy isn’t a luxury—it's a necessity
• Practical language and data to make the business case
• How to map events to outcomes (not just outputs)

Who Should Join:
Event professionals, program leads, and marketers ready to elevate events from tactical to transformational.